Hey, I’m Thijs.

I’m a Dutch strategist, currently operating from Berlin. For as long as I can remember I have had an insatiable thirst figuring out the world and making sense of humanity. I am always on the lookout for connections and figuring out the all important why of things in life.

Being a strategist gives me the opportunity to do this fulltime. It gives me the opportunity to help you find the why’s around your brand, your product, your audience or those of your clients.

Brand Strategy

Develop a cohesive and effective plan for building and promoting your brand.

My Skills

Digital Strategy

Develop a comprehensive plan for utilizing digital channels and technologies to meet your goals.

Content Strategy

Create a roadmap for developing and distributing engaging content across various channels.

Briefings & Creative Springboards

Provide guidance and direction for creative teams to ensure that campaigns and materials are on-brand and effective.

Trend Research

Create insight into culture trends and industry developments for brands to act accordingly.

Target Audience Insights

Research target audiences insights, pain points and demands for brands to utilise in terms of product or communication development.